Pharmaceutical company increased the speed and accuracy of planning and target setting with Anaplan

A large innovative biotechnology company is focused on creating breakthrough technologies and developing competencies in research and development. When making strategic decisions, it is extremely important for the company to rely on a unified understanding of the organization’s projected financial result.

A significant initiative in this direction was the project to automate an end-to-end process of sales and production planning, as well as build a single information flow based on a cloud-based integrated planning platform – Anaplan.

• Consolidate and systemize the information from departments involved in the planning process with the help of a single platform.
• Enable the process of forming and tracking the objectives of promotional staff.
• Ensure an effective collaboration between the Marketing, Sales and Supply Chain Management teams to coordinate plans between these functions.

The Anaplan tool configured superficially for this case allowed to implement:

• An end-to-end process of sales forecasting and target-setting for both short-term and long-term (5 years) horizons.
• A real-time formation of the production plan based on the given constraints and incoming data.
• A single analytics center to ensure decision-making and effective interaction between process participants.
• A flexible tool that evolves with the company, supporting its growth.

• Speed of reaction to changes in sales forecasts increased by 30%.
• The process of forming promotional team goals was reduced from 4 days to 4 hours, and the meetings began to run noticeably faster.
• Accuracy and transparency of calculations in the planning process increased.