On 20 November 2025, Anaplan brought together business leaders, partners, and innovators for Anaplan Connect in Dubai. Planingo was proud to join as a Premier Sponsor — a role that felt especially meaningful as we marked three years of presence in the Middle East earlier this November.
For our team, growth in the region is about proximity: being on the ground, meeting our customers face-to-face, and collaborating in real time when decisions matter most.
The event showcased how connected, AI-powered scenario planning is enabling Middle Eastern organizations to stay agile, aligned, and competitive in one of the world’s fastest-growing and most dynamic regions.
Client Voices: Real-World Impact
One of the most inspiring aspects of the event was hearing directly from customers who are transforming their planning processes.
Pierre de Villiers and Ali Aloum from Mediclinic shared how their organization is building effective, future-ready decision-making capabilities in an environment where conditions can shift overnight.
Giby Jude George from Al Dahra offered insights into how connected planning supports operational excellence while enabling long-term, sustainable growth.
Their experiences reinforced the importance of agility, visibility, and cross-functional alignment in today’s complex business landscape.
Celebrating Excellence and Milestones
A standout moment of the event was the recognition of the Al Dahra team, who received the Anaplan Decision Excellence Award. This honor reflects their commitment to best-in-class planning and performance management.
Another key highlight was the celebration of BRF’s successful Anaplan go-live across two countries — a proud and energizing milestone shared on stage by the Anaplan, Planingo, and BRF teams.
Strengthening Relationships in the Middle East
As the Middle East continues its trajectory of rapid growth and innovation, Anaplan Connect serves as a catalyst for collaboration, excellence, and forward-thinking leadership.
At our stand, we were pleased to spotlight the momentum we are building together with our customers across the region. As a trusted Anaplan partner and consultant for business planning transformation, we have established a strong position in the Middle East and we will continue investing, expanding our expertise, and strengthening our presence in the years ahead.
